It’s about relationships.
My growing media bookings portfolio ranges from national shows to strategic local/regional media, and niche categories (i.e. genre-specific podcasts). My in-depth, visual press materials have resulted in national recognition for my titles from media behemoths such as NPR, the Today Show, GMA, CBS This Morning, The New York Times, People, and O Mag, among many others. Today’s rapidly changing media landscape requires creative publicity strategies in the digital realm—like connecting with journalists using social media (yes, sliding into DM’s on BookTok or LinkedIn!). I’ve worked closely with my wonderful marketing counterparts to reach the biggest audience possible, and have seen first-hand how atypical partnerships can enhance book promotion and reach more readers.